WurkNow Announces Series A Funding Round

Next Generation Staffing and Workforce Management Platform Provider Secures $10M to Accelerate Product Development, Growth and Market Presence


Step aside Millennials, there’s a new breed of workers in town. The Generation Z population was born between 1996 and 2010 and they make up 30% of the workforce. This generation grew up very differently from their predecessors. Gen Zers expect easy access and instant gratification. Lucky for us, modern technology has made it possible for businesses to attract and retain this new breed of workers.


Generation Z workers are considered the true digital native. They are the first generation to grow up where high-speed internet, tablets, mobile phones, and Wi-Fi is already in place. According to a report, this new generation wants to be able to use the latest in innovative technology at work. Not just any technology though. Businesses have learned that in order to ensure that their Gen Z employees are happy and productive, they must integrate mobile technology and apps into their workflow. More than their laptops, they are joined at the hip with their mobile phones and not just to make phone calls.

That being the case, which technologies can staffing agencies maximize for their Gen Z employees? According to a report from iOffice, members of Generation Z prefer to complete tasks on their mobile or tablet. Therefore, businesses must prioritize eliminating manual processes such as sign-in sheets and traditional mechanisms of managing workflow. Instead, consider investing in WurkNow’s time and attendance trackers and project management apps that employees can access via their mobile phones. 


According to Millenial and Gen Z expert Ryan Jenkins, 72% of these workers prefer face-to-face communication at work. Both Millennials and Gen Zers rely heavily on their mobile phones and tablets for communication. They might sound exactly alike, but not quite. Forget about chats and emails because Gen Z workers prefer face-to-face communication. The new generation is in fear of not being taken seriously by their seniors because of their age. To add, clarity and honesty is also something they value the most in their managers.

Case in point, although technology’s influence is growing rapidly across all industries, businesses must not forget about the difference a human touch brings. Staffing agencies must follow up electronic communications with human elements because it fosters trust, bond, and confidence, most of which technology does not ignite.

Data Ownership

According to research from IBM, Gen Zers would rather share their personal details with their dog than their employer. Having grown up with mobile phones and the internet, they are more cautious about how their personal information is gathered and stored. For staffing agencies and hiring managers, this is something that must be taken into account especially during onboarding. WurkNow’s HR technology provides this level of protection. We record everything from drug testing, background checks, injuries, legal information, benefits, performance reviews, and terminations.

Cloud-based document management has proven its benefits, not just for Gen Zers but for the workforce as a whole. For staffing agencies, this is more important than ever because of employee payroll and IRS requirements. Cloud-based document management allows information to be recovered conveniently, easily modified, and archived as long as necessary. More than that, businesses should aim for all parties involved to have equal access and ownership over the data.

What to expect?

Change is always constant and as the workforce changes, so will the ways businesses operate to meet their needs. According to a study, Generation Z workers bring more benefits than people expect. They are more likely to work harder than past generations, more willing to learn, and they embody what the future is about – digital.

Get Started with WurkNow


WurkNow helps agencies and employees manage their work, assist in job placement, and get paid all through a mobile experience. We empower the industry by creating a safer, more secure platform that builds trust and transparency. You may get in touch with any of our team members at hello@wurknow.com.